Many small business owners wonder if it’s really necessary to own a website.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
Certainly, you’re probably losing prospective customers and business generally speaking if you haven’t one.
Very few people know this, but having a website is the key to success with any business, and I’ll be explaining to you why very shortly.
After you’re done reading this article you’re going to want to build a website for your business.
Additionally, if you’re looking around for help building an online presence then you should see this web design services of mine.
I’m not going to take up to much of your time here, so without further ado, let’s get down to business!
Reasons Why Small Business Needs a Website
#1. A business website allows the customer to find you easily and connect with new one.
While you might already have an established customer base, a website is a surefire way to hook up with new customers who might be unfamiliar with your business.
More often than not, people consider the internet when there is a problem.
Searching for solutions is easy — but is your business a potential problem solver?
With a professional website, you position your business as a solution for your customers’ needs.
Plus, you can optimize your site with search terms related to your industry.
This will expose your business to new customers.
#2. A website gives you an advantage over your competitors
If you’re a person who is very competitive, then having a website will give you the advantage over all your competitors out there.
While your competitors are focused on advertising their business around their location, you could have the advantage by advertising your business to anyone and everyone around the world.
Not many small business owners believe it, but a simple website could take your business to the next level!
If people are interested in your business, most of them look up the business online before going any further.
With a website, it gives you a chance to be seen and have the leverage to gain a client before your competitor does.
If you have a website and your competitor doesn’t, then your already winning!
#3. A website builds credibility.
When you build a website for your business, it allows people to browse around and get to know you and your business a little more without even talking to you.
On most websites you see today you’ll see an “About Us” page, and that page alone could do you wonders.
When people read about you and your business, it allows them to get to know you at a personal level and you then gain their trust.
Once you gain the trust of your customers, then anything is possible for you and your business, and it’s all about scaling from there.
So yes, having a website really helps you gain credibility for your business.
#4. A website gives you another opportunity to gather data/lead generation.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard.
But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook.
And once you have the email address, you have another way to reach your potential customer.
#5. A website sells your products/services online.
Your website acts as a digital brochure, sharing up-to-date information about your offerings.
A good thing about web publishing is that you can change information in real-time — no waiting or paying for new print materials.
Think of your website as a 24/7 sales staff.
It provides answers to frequently asked questions and can even process sales.
Websites with an e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.
Need help setting up a website for your business?
If you haven’t created a website for your business, now is the right time to get started.
Rodney Web Solutions offers various services to help you and your business build an online presence.
Check out the list of web design, and online marketing services — along with testimonials from happy clients.
It’s simple to get started. Just fill in the form below with the details of your project.